What 40 Years Has Taught Us About Helping Golfers Play Better

Since 1985, we’ve helped thousands of golfers play better. The gear has changed. The tech has changed. But the way we approach fitting hasn’t.

Here are the values that have shaped our work from day one—and still guide us today:

1. Start with people, not products
   Lenny opened the shop with one belief: take care of people first, and everything else falls into place. That mindset still drives every fitting we do. We take the time to listen, ask questions, and understand what’s really going on with your game—before we ever talk clubs.

2. There’s no such thing as “standard”
   Off-the-rack doesn’t cut it—not for your swing, your setup, or your goals. Every golfer deserves gear that matches how they move and play. Whether you’re a scratch player or just learning the ropes, your clubs should work for your swing, not someone else’s.

3. We’re here for the long haul
   This isn’t just a shop—it’s part of the fabric of Colorado golf. We’ve fit generations of golfers, shared advice on the range, and built relationships that last longer than any one set of clubs. Around here, it’s always been about community over transactions.

4. The tools change, but the mission doesn’t
   The gear gets better every year, and we stay on top of it. But no piece of technology replaces experience, honesty, and attention to detail. That’s the real reason we’ve been trusted for 40 years—and why we’re still just getting started.

Key takeaway:
After four decades, we’ve seen plenty of trends come and go. But when it comes to helping people play better, these values still work—and they still matter.

Book Your Free Fitting
Let’s make sure your gear is actually helping your game—not holding it back.

40 Years of Golf & Ski, and Still Going Strong
Since 1985, we’ve helped golfers and skiers play their best with gear that fits. Thanks for being part of the ride.
Read our story → [/40years or landing page link]